Breitling, one of the world’s elite manufacturers of handmade Swiss watches, came to us with a strategic goal of increasing market share and brand awareness in North America. Historically known worldwide as the chronograph used by Allied pilots in World War II to navigate bombing missions launched from England to Germany, the natural focus was towards aviation and air shows.
Breitling became the major sponsor of the Reno National Championship Air Races in Reno, NV, the Fort Worh Alliance Air Show in Ft. Worh, TX as well as presenting a significant trade show style presence at many major air shows and luxury brand events across the United States.
Bentley automobiles come equipped with a Breitling time piece built into the dash on many models and therefore a natural partnership evolved allowing the two companies to access a common demographic at some of the most exclusive events in North America including the series of Concours D’Elegance events all over the USA. Breitling developed a Breitling for Bentley model exclusively for Bentley owners.
We’ve helped design and manufacture along with an agency partner, the custom built and completely flexible exhibit elements that allow Breitling the ability to adapt to many different types of events.
Mobile Exhibits’ strategic logistics planners and design experts help assure the increase of brand awareness and market share year after year in this, one of our treasured client relationships.